E-Business and online commerce

A multi-disciplinary view on E-Business

Consumer interaction, marketing strategy and analytics

This minor provides you with an in-depth knowledge of the full range of business aspects related to E-business - from consumer interaction to fulfillment, and from marketing strategy to data, analytics and information systems. This knowledge will be applied in answering both academic and practical questions. Also, you will be stimulated to critically reflect on the business and ethical issues related to E-business and online commerce.

Introduction to E-Business and Online Commerce:

Key E-business practices, developments, and challenges are discussed and explained. Topics to be covered include mobile commerce, e-government, online business models, business-to-business E-business, online retailing, online consumer behavior, online privacy/security, E-business startups, website optimization, social networks, and e-logistics.

Consumer Science for Online Commerce:

You are inspired and challenged to discover the possibilities and consumer response to digital developments. Typically, topics may evolve around issues such as: (online) customer journeys; different phases and touch points in the journey; contextual influences (assortments, web design, product presentation); social interactions (social media, online reviews); and mobile commerce.

Information Systems in E-Business and Online Commerce:

Organizational ICT systems are changing the business landscape by moving from a product to a data driven organising logic. In this course, we focus on these technologies, how they affect organizations’ E-business and online commerce activities, and the demands this puts on the Information Systems (IS) used in the organization.

E-Commerce Supply Chain Management:

We address key themes in managing the supply chain of online Transactions, starting with the consumer, discussing consumer preferences related to logistics options in the ecommerce supply chain. We then review facility location and design literature and consecutively discuss inventory management and inventory pooling. We pay attention to sustainability in managing supply chains.

Emerging Technologies for E-business and Online Commerce:

Based on the knowledge gained in the first four courses of this minor, you will conduct a feasibility study concerning a recently emerged technology. This technology will be selected by the course coordinators, and will be a technology that newly entered the market.

Internship Minor E-business and Online Commerce:

Instead of the courses Emerging Technologies for E-Business and Online Commerce and Information Systems in E-Business and Online Commerce you may choose to do an internship. Note that the internship has to be approved by the minor coordinator in advance.

For specific information about each course, please visit our study guide.

This minor is especially relevant to students from both the business administration (BK/IBA) and the economics and business economics (EBE) programme and simultaneously welcomes interested students from any other domain.

VU student: you can register for the courses of the minor via VUnet from 20 July.
Other students: you can register as a secondary course student (bijvak) via register.vu.nl. More information about this procedure can be found on this website in Dutch or in English.

If you have detailed questions about the contents of the programme, please contact:

Frank Derksen
Frank Derksen

Samenvatting E-Business and Online Commerce




1 semester (30 EC)


1 September


Economie, Recht en Bestuur
Informatica, Wiskunde en Bedrijf


School of Business and Economics