Communication Science

Find out how communication drives us

Discover how you can manage communication processes

Influencers are the new celebrities and our grandparents will soon have robots as companions. The media landscape is changing rapidly, and more than ever, we need knowledge to manage such changes. In the Minor Communication Science you will learn to analyse communication processes - between individuals, involving companies and their stakeholders or within the public debate - and you will improve your understanding on how to manage these processes.

This minor consists of 5 courses:

Introduction to Communication Science
In daily life we are immersed in media and communication. This introductory course presents the main questions that communication scholars ask. You will learn to understand communication in terms of image, agenda setting, transfer of information, propaganda, attitude change, media functions and more.

Marketing and Persuasive Communication
Persuasive communication is everywhere. Marketeers are trying to sell their products, non-profit organizations are recruiting donors and politicians are trying to win public support. How do we make each of these communications effective?

Media Entertainment
Entertainment is a serious business. In this course you will study the history of entertainment media and their impact on culture, with a strong focus on the psychology of media use.

Media, Society and Politics
In this course you learn to understand the how and why of the - sometimes fierce - social debates. You will study these debates from different perspectives: citizens, media and different stakeholders in the debate like government or politicians, commercial organizations or social movements.

Minor’s Tutorial Communication Science

The minor’s Tutorial Communication Science runs throughout the entire semester. You will conduct your own study on effective communication and possibilities to bring change. The research itself will be carried out in January.

For specific information about each course, please visit our study guide.

  • This minor is NOT intended for students in Communication Science. 
  • To enter this minor, you must have earned 90 credits, including 60 of the first year. 
  • As a VU student, in some cases you have to ask permission from your own exam committee. If you are following a bachelor's programme at the Faculty of Social Sciences, it is not necessary to ask permission to take this minor.
  • Wo-bachelor students of another university can enter this minor, depending on whether their own university grants permission. 
  • This minor consists of 30 EC. Hbo-bachelor students can attend courses of the minor as electives. 
  • The minor is taught in English and available for exchange students.
Please see the application procedure for more information.

If you have detailed questions about the content of the programme, please contact the minor program director:

Anita van Hoof

If you have any questions about the application procedure, please contact the Studentdesk:

T 020-5985020 (Monday - Friday 10:30 - 12:30 and 14:00 - 17:00)

Overview Communication Science




1 semester (30 EC)


1 September


Behavioural and Social Sciences
Language and Communication


Social Sciences